About

b. 1986, HK.

 

BRANDS :

Apple
Google
Samsung
Nike
Under Armour
Adidas
Oscar Health
Ally Bank
Oculus / Facebook
Crown Royal
Johnnie Walker
Captain Morgan
Playstation
Wealthsimple

 

Steve Peck is a Creative Director based in New York.

Throughout his career, Steve has created award-winning campaigns, branded entertainment, intellectual properties, and digital products for some of the world’s greatest brands including Nike, Under Armour, Adidas, Apple, and Google. 

Recently, he oversaw the first launch campaign for Dwayne Johnson’s “Project Rock” collaboration with Under Armour that received coverage in Fast Company, AdAge, Creativity, and AdWeek. In the past, he led the industry-disrupting launch of Oscar Health Insurance, helped create the original concept for Apple’s iconic “Shot on iPhone” campaign, and broke Google’s first ever global campaign that included the “Dear Sophie” and “It Gets Better” commercials. 

Steve’s work has consistently earned the top honors at Cannes, the One Show, D&AD, International ANDY Awards, Art Director’s Club, and The Webbys. In 2011, Steve was named the #3 most-awarded art director in the world by Creativity Magazine. He has been recognized with “Best of Show” honors at AICP, a #”1 Commercial of the Year” distinction from Time Magazine and the Webby Awards “Agency of the Year” for BBH.

What Steve loves most is making great ideas with nice people.


Awards & Recognition


I've been lucky to work with a lot of smart, talented people throughout my career. Sometimes that's meant that all the hard work we put into our ideas has been recognized at awards shows and written about by people.

2015 // AdAge: Best of 2015 – #2 in Print/OOH/Design

2015 // Cannes Lions: Grand Prix (Outdoor)

2015 // Cannes Lions: 5 Gold (Outdoor)

2013 // AICP Show: Copywriting

2013 // Webby Awards: Finalist

2013 // Mashable Awards

2012 // AICP Show: Best of Show

2012 // AICP Show: Agency Art Direction (Winner)

2012 // AICP Show: Agency Art Direction (Winner)

2012 // AICP Show: Editing (Shortlist)

2012 // AICP Show: Editing (Shortlist)

2012 // AICP NEXT: Integrated (Finalist)

2012 // AICP NEXT: Product Integration (Finalist)

2012 // AICP NEXT: Social (Finalist)

2012 // ADC Awards: Gold (TV/Film)

2012 // ADC Awards: Bronze (Broadcast Craft)

2012 // Cannes Lions: Silver (Film)

2012 // Cannes Lions: Bronze (Film)

2012 // Cannes Lions: Shortlist (Film Craft)

2012 // Cannes Lions: Shortlist (Film Craft)

2012 // Clio Awards: Gold (Television Campaign)

2012 // Clio Awards: Gold (Interactive Campaign)

2012 // One Show: Merit (Integrated)

2012 // One Show: Merit (Television)

2012 // One Show: Merit (Television)

2012 // One Show Interactive: Silver (Online Film)

2012 // One Show Interactive: Merit (Integrated)

2012 // One Show Interactive: Merit (Online Advertising)

2012 // One Show Entertainment: Merit (Branded Content)

2012 // One Show Entertainment: Merit (Music)

2012 // D&AD: In-Book (TV Commercial Campaigns)

2012 // ANDY Awards: Shortlist (TV Editing)

2012 // ANDY Awards: Shortlist (TV Campaign)

2012 // ANDY Awards: Shortlist (TV Copywriting)

2012 // Webby Awards: Judges Choice Winner (Online Commercials)

2012 // Webby Awards: People's Voice Winner (Online Commercial)

2012 // Webby Awards: Judges Choice Winner (Rich Media)

2012 // Webby Awards: People's Voice Winner (Rich Media)

2012 // Creative Review Annual: Advertising Campaign

2012 // Creative Review Annual: Agency of the Year

2012 // Communication Arts: Advertising Annual

2012 // AdAge: Advertiser Achievement Award

2011 // Cannes Lions: Gold (Film)

2011 // Cannes Lions: Gold (Cyber)

2011 // Cannes Lions: Silver (Film)

2011 // Cannes Lions: Silver (Cyber)

2011 // Cannes Lions: Bronze (Integrated)

2011 // Cannes Lions: Bronze (Film Craft)

2011 // Cannes Lions: Bronze (Film Craft)

2011 // One Show: Gold (Film, Non-Broadcast Campaign)

2011 // One Show: Bronze (Film, Cinema :30)

2011 // One Show: Merit (Integrated)

2011 // One Show Interactive: Silver (Web Film)

2011 // One Show Interactive: Silver (Film Craft)

2011 // One Show Interactive: Merit (Integrated)

2011 // One Show Interactive: Merit (Web Film Series)

2011 // D&AD: Yellow Pencil (Integrated Digital)

2011 // D&AD: In-Book (Integrated)

2011 // D&AD: In-Book (Film Craft)

2011 // D&AD: Shortlist (Web Films)

2011 // ADC Awards: Gold Cube (Film)

2011 // ADC Awards: Gold Cube (Interactive)

2011 // ANDY Awards: Silver (Integrated)

2011 // Clio Awards: Gold (Film technique)

2011 // Clio Awards: Silver (Integrated)

2011 // Clio Awards: Silver (Online Film)

2011 // Clio Awards: Shortlist (Film technique)

2011 // Tomorrow Awards: Finalist

2011 // AICP Show: Winner, Agency Art Direction

2011 // Communication Arts: Advertising Annual

2011 // Time Magazine: #1 Commercial of 2011

2011 // Adweek: #4 Commercial of 2011

2011 // AdAge: #8 Viral Campaign of 2011

2011 // Young Guns International Awards: Bronze Bulltet

2011 // Young Guns International Awards: Merit

2010 // ADC Young Guns 8 Inductee

2010 // Cannes Lions: Bronze (Film)

2010 // Cannes Lions: Shortlist (Cyber)

2010 // One Show: Merit (Integrated)

2010 // One Show: Merit (Television)

2010 // One Show: Merit (Non-Broadcast Film)

2010 // D&AD: In-Book (TV Advertising)

2010 // AICP NEXT Winner: Viral Film

2010 // Webby Awards: People's Choice Winner (Online Commercials)

2010 // Communication Arts: Advertising Annual

2010 // Young Guns International Awards: Silver Bullet (Webspots)

2010 // Mashable Awards:"10 Most Innovative Video Viral Ads of 2010"

2010 // YouTube: “Most Viewed Ads of 2010"

2009 // Cannes Lions: Silver (Media)

2009 // Cannes Lions: Shortlist (Cyber)

2009 // One Show Interactive: Bronze Pencil (Integrated)

2009 // One Show: Merit (Innovation in Advertising)

2009 // AICP NEXT Winner: Experiential

2009 // AICP NEXT Winner: Judges Choice

2009 // Clio Awards: Silver Clio (Integrated)

2009 // Clio Awards: Silver Clio (Content & Contact)

2009 // Webby Awards: People's Choice Winner (Environmental & Experiential Marketing)

2009 // Communication Arts: Interactive Annual

2009 // AIGA 365/30: Campaign Winner

2009 // USA Today Media Awards

2008 // Young Guns International Awards: Gold Bullet (Digital Campaign)

PRESS

AdvertisingAge / AdWeek / 'Boards / Contagious / Creativity / BusinessWeek / Cannes Lions / Communication Arts / Cool Hunting / Gizmodo / Mashable / NOTCOT / SHOOT Magazine / The New York Times / The Wall Street Journal / USA Today