Raising the Bar

Being "Handmade the Hard Way" is more than just a saying, it's a way of life for George Dickel Whiskey. We wanted to demonstrate this way of life to our core audience – dudes who like to drink whiskey and build stuff – so we created a reality series celebrating craftsmanship.

Raising the Bar premiered on Hulu as a 6-episode original series produced by reality-tv guru Thom Beers and Original Productions, creators of hit shows like Storage Wars and Deadliest Catch.