Adidas
Boston Marathon
Turning the legendary 26.2 mile course into a personalized creation engine
For the 30th anniversary of their sponsorship of the Boston Marathon, Adidas wanted to do something memorable for each and every runner.
We came up with an idea to make the race more personalized than ever before, fueled by data from each of the 30,000 runners.
RFID-enabled bibs checkpoints along the race trigged video footage and race data that was then stitched together with stats and music. After they crossed the finish line, every runner received their own unique video to share on social.
30,000 runners. 30,000 combinations.
“We’re capturing the excitement, support, and celebration that is Boston in a way no one has ever done before.”
— PAUL BOWYER, HEAD OF ADIDAS RUNNING U.S.
The Results
80,000+ site visits, 13,000 continuing to adidas.com
+84% shares across social
The project became a yearly digital experience platform for Adidas and the Boston Marathon
The Team
Client – Adidas
Agency – Grow
Teammates – Eric Lohman, Jason Sutterfield, Sonya Parker, and many many more…