Samsung
A Galaxy of Possibility
Showing what’s possible when all your devices are in sync
2016 was a big year for Samsung. Beyond the much-anticipated Galaxy S7 phone launch, they were also introducing a new VR headset, VR camera, smartwatch, and headphones. For the first time, the Samsung had a bigger story to tell than just the hardware… Now, all the hardware worked together.
As a freelance in-house ECD for Samsung North America, I collaborated with the in-house marketing team — alongside with our agency partners R/GA and Turner Duckworth — to bring this product story to life across all consumer touchpoints, from advertising to digital content to retail stores.
The Results
The Samsung S7 was the most successful mobile launch in Samsung’s history (at the time), and outsold iPhone for the first time ever.
The Team
Brand – Samsung
Teammates – Jesse Coulter (CCO), Marc Mathieu (CMO), tons of others
Creative Agency — R/GA
Design Agency — Turner Duckworth
Photographer — Carlos Arias