The Pinterest Palette
The colors of the year,
called by Pinterest
Every year, Pinterest predicts the top trends.
And last year, we took our unique trends, user data, and cultural insights to create the Pinterest Palette, calling out the top colors of the year ahead.
The Pinterest Palette isn’t just a trend though, we implemented it as our actual brand color palette for the year as well, creating a living and dynamic brand identity that reflects culture.
And soon enough, our brand palette became the most trending color palette anywhere.
After we announced the Pinterest Palette, it showed up around the world in other brands’ products, Hollywood’s red carpet events, Lady Gaga’s music videos, into pop culture, and beyond.
The Results
With zero paid media, and thanks to the efforts of our Comms team, the Pinterest Palette received more press than ever before, further establishing Pinterest as a go-to source for what’s trending.
Press: FastCompany • Forbes • Glamour UK • Marie Claire • Harper’s Bazaar • Cosmopolitan • InStyle • Elle Decor • Dieline • Women’s Wear Daily • Real Simple • Martha Stewart • Better Homes & Gardens • New Beauty • New York Post • Professional Beauty • KISS FM • MSN
The Team
Brand – Pinterest
In-House Team – Simon Blockley, Leah Gordon, Alex Camacho, Taylor English, Mia Madrid, Jaime Justen, Jessie Mizrahi, Xanthe Wells, and others