The P is for Performance!
Making heroes of marketers facing today’s most intense marketing challenges.
For marketers, the stakes have never been higher to drive performance.
In this campaign, we dramatized that pressure by making mini action movies that showed how marketers can get in on the Pinterest Performance+ action to take their results to the next level…Marketing acronyms included.
The Results
In the first month of the campaign, the campaign outperformed previous product launch initiatives with significant improvements in CPM’s, impressions, clicks, and cost per view.
The Team
Brand — Pinterest (House of Creative)
Team — Forest Abruzzo, Mia Madrid, Jona Suarez
Director — Dave Meyers
Editor — Jeff Ferruzzo