Pinterest Predicts 2025.
Not just predicting the biggest trends in culture… making them happen.
Every December, Pinterest launches an annual not-yet-trending report featuring the top 20 trends that will define the year ahead. Those trends are based on millions of searches, saves, and signals using real-time data, AI-driven visualization tools, and predictive analytics across key categories including food, fashion, beauty, wellness, and more.
We launched Pinterest Predicts to our advertiser audience, giving brands the insights, data, and information about Predicts trends through a targeted campaign, social content, and a website experience.
Then, we brought the trends out into culture, connecting consumers and brands directly through a series of brand partnerships and experiences that brought them into the real world for the first time.
Trend Video
A teaser video showed how anyone can immerse themselves in our trend worlds and try them on.
Trend Artwork
We named, designed, and photographed all 20 trends, creating a cohesive global identity system.
Trend Drops
We worked with creators and influencers to create exclusive, custom products based on each trend and dropped them on social media over the course of two weeks.
Integrated Case Study
The Results
— The most successful Predicts initiative in Pinterest’s history
— One Show: Silver Pencil
— Webby Awards: Webby Winner, People’s Voice Winner, 2x Shortlist
— Cannes Lions: Shortlist
The Team
Brand — Pinterest
Team — House of Creative @ Pinterest: Micaela Brookman, Leah Gordon, Simon Blockley, Eric Wahlgren, Forest Abruzzo, Mia Madrid, Brandi Steele, Ainsley Romero, Abby Asedanya, Phillip Czapla, and many, many more.
Director/Photographer — Charlotte Rutherford
Trend Drops Team — Mojo Supermarket (Mo Said, Brad Jones, Gianmaria Schonlieb, Caroline Main, Salvatore Romano, Stephen Kingslow, Erica Giordano, Ray Kang, and many others…