Squarespace

A website makes it real

Making the dream real… once it’s on the Internet

Squarespace needed a campaign to remind everyone about the importance of giving your next idea a legit home online. And building it with a beautiful website.

This campaign showed how Squarespace can help with the idea part of the equation… The idea is all on you.

Long Form Content

A website makes it real

Beyond the initial campaign, this tagline became a long term creative platform for Squarespace, spanning several campaigns and two great Super Bowl commercials (all brought to life by their exceptional internal creative team after my time had ended).

The Results

Squarespace continued to build upon the tagline for three years, leading up to their IPO

The Team

Brand — Squarespace

Teammates — David Lee, Ben Hughes, Wayne Kasserman, Danny Rutledge, Clare Anderson

Director — Tim Godsall

Photographer — Craig Reynolds

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Johnnie Walker — Jane Walker